Do competitive districts get more political attention? Strategic use of geographic representation during campaign and non-campaign periods

Abstract

MPs are elected as delegates of their electoral district to represent their constituents’ interests. Geographical representation is considered a central quality indicator for legislative systems. Yet whether the strategic use of geographic representation is affected by tactical campaign considerations has received less attention. The availability of social media data on a fine-grained level allows us to fill this gap by studying the following question. To what extent do politicians strategically use geographic representation during electoral campaign and non-campaign times? I combine literature comparing campaign and non-campaign periods with studies on strategic incentives for MPs to geographic representation. Empirically, I rely on quantitative text-analytical tools to study German politicians? tweets from the entire 19th legislative period (2017-2021). My findings have important implications for the geographic representation literature as they imply that MPs use geographic references strategically, especially during campaign periods. Prospective competitive districts receive substantially more political attention already during non-campaign periods, yet further amplified during electoral campaigns.